Cultivating the region's food industry
In 2016, Alabbar led a consortium of Gulf investors to acquire the food packaging and restaurant franchise business, Americana. Through Alabbar Enterprises, he has also brought a plethora of reputed international F&B brands into the region. More recently, noon announced the launch of noon Food, a platform aiming to grow the food and beverage delivery sector via accessible technology and fair pricing, to create a more sustainable ecosystem for businesses and consumers.
Facts & Figures
40%
Fast-food restaurants make up 40% of food-service establishments in the GCC
$7.6 billion
Estimated sales value of restaurants in the UAE by 2022
60%
of GCC consumers use apps to order food